For brands with an in-house marketing team
Embedded Web Development
A web developer inside your marketing team, without the full-time hire.
Let's talk about itMost marketing teams have designers, editors, SEO and social people, and no developer. So the site becomes the thing everyone works around: the redesign that waits on a quote, the feature nobody scopes because nobody knows if it’s possible, the small fix that sits for a month.
This is the alternative to hiring for that seat. Less formal than engaging an agency, more involved than booking a freelancer for a project.
Who this is for
Brands with a real in-house marketing team and a site that’s central to how they reach people, usually a WordPress site with a blog or resource library at its centre. If the site is a brochure that changes twice a year, this is more than you need.
What you keep
- The priorities, and what the site is for
- Brand, design, and content direction
- Your accounts, your code, and the final say
What I bring
- New features and redesigns: your direction, my engineering
- Optimization, updates, and fixes between the bigger projects
- A standing answer to “can we actually do this?”, before you plan around it
What a month usually looks like
Some of it is planned work off your roadmap. Some of it is the small, unglamorous things that keep a site from drifting: a dependency bumped, a template tidied, a slow page traced back to the plugin that caused it. And some of it is answering questions, which is the part that’s hardest to put on an invoice and often the most valuable.
When this isn’t the right fit
If you need several people working in parallel to a fixed deadline, you want an agency with a bench, and I’ll say so. If your site genuinely doesn’t need ongoing development, a managed website may be a better fit.
A few good questions.
Is this a retainer?
Yes, month to month. What it isn't is a maintenance plan. You're not buying a ticket queue and an uptime report, you're adding a developer to the team you already have. Most months are feature work, redesigns, and optimization rather than upkeep.
Do you only work in WordPress?
That's where most of this work happens, because it's where in-house marketing teams already are. If your site runs on something else and the shape of the engagement is the same, it's worth a conversation.
How do you fit into a team that already has its own process?
I join yours rather than bringing my own. Your roadmap sets the priorities, your designers and editors keep their direction, and I own how it gets built. In practice the most useful part is being reachable for the "can we actually do this?" questions, before they turn into plans.
You're one person. What happens when you're unavailable?
You get told about capacity before we start rather than after, and planned time away is flagged well ahead. The trade is real: you give up an agency's bench, and you get someone who knows your site instead of whoever is free that week. Nothing is ever quietly handed to a subcontractor you haven't met.
Also in your corner.
Managed Websites
A website built for your business, with someone to handle the changes and keep it running.
Site Redesigns & Rebuilds
Rebuild a dated or slow site with a plan for the content, URLs, and search visibility you've earned.
Performance & Core Web Vitals
Diagnose and fix what's making your site slow, using controlled tests and visitor data where available.