Notes from the work

A little
perspective.

Thoughts on making websites better, making the work easier, and knowing which problems are worth solving.

Is Your Content Helping Anyone Decide?

A practical way to connect useful articles, website behavior, and the questions people bring to a sales conversation.

March 11, 2026Read article

Start with the part visitors struggle to use, find the cause, and measure what changes. A better score is only part of the job.

February 3, 2026Read article

A clearer brief starts with what works: useful pages, familiar workflows, and the reasons people visit your site.

January 14, 2026Read article

Good work starts with a conversation

Tell me what's happening. A conversation is often the best place to start.